Tuesday, March 16, 2010

Is Mitch Joel's book "Six Pixels of Separation" getting too much attention?


Oh my god! I bought shower shoes yesterday and now I'm connected to my shower shoes on Facebook (not yet twitter though). WTF!!! How did this happen?

I surprised myself by posting this on their wall, "I LOVE THE SHOWER SHOES!!! Now that I'm a fan on Facebook I can't buy shower shoes from any other company. It's a mental thing."

THEY HAVE 409 FANS AT THE TIME OF WRITING THIS POST! I don't even have that many friends on my personal Facebook page at the time of writing this. A pair of sandals has more friends than me, wtf! I hope this isn't YOUR doing MITCH!

Go check them out, okabashi.com/facebook will redirect you to their Facebook profile.

The Facebook page was created sometime in mid-September 2009, Mitch's book "Six Pixels of Separation" came out in September 2009. Hmm...


Was this post sticky?
Since [shti] happens, I can talk about how in the book "Made to Stick," the very creative Heath brothers mention that the best ideas are the ones that actually happen as opposed to the ones that are thought of. This entry's idea came from something that happened and somehow connected to something useful.

Some girl asked me if she could borrow my shower shoes, so I let her, right? Then she never gave them back and I was not too... excited about having to wear them after her. So I go to the store and buy a new pair that would fit my big feet and I noticed the funny, familiar colors on the two sides of that tag hanging off of the sandals. Lucky me, I picked up a copy of Mitch Joel's "Six Pixels of Separation" a few weeks ago and have recently started reading it. Mr. Joel talks about how you should connect your product to the social networks, I guess to create awareness amongst the community of sandal wearers; this one might be a good one for Jesus.

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